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April 16, 2008 by Steve.
I’ve been around this industry a long time. Over the years, I have had the privilege of participating in many projects that attempted to work on improving how agents, agencies, insurance companies, and vendors work. While I believe that progress has been made, there are many gaps in our industry. The industry as a whole needs to work on closing these gaps in order to make a profound difference in the profitability and viability of independent insurance agents.
Every problem we encounter in the industry also presents an opportunity for those willing to take bold steps to fill in the gaps. Here are a few examples:
The communication gap and opportunity—how do we build trust and develop deeper relationships with our prospects and clients in a fast-paced, even frenetic, world?
The generation gap and opportunity—how do we understand the coming generations and provide products and services that they embrace?
The expectation gap and opportunity—how do we begin to understand and respond to the changing expectations of our clients?
The workflow gap and opportunity—how do we streamline workflows so that we spend less time simply processing transactions and more time meeting client needs?
The training gap and opportunity—how do we help our staff learn new software and keep up with the constant changes we need to make to stay current?
The systems gap and opportunity—how do we get all of the hardware and software systems we need to use to communicate with each other so that data and information can be shared with whomever needs it?
This year’s HIGH-TECC conference in Vail, Colo. is specifically designed to help you explore these gaps and maximize the opportunities that are available to agents, insurance companies, and vendors that are willing to look forward. As we begin to fill in the gaps, our organizations are better positioned to meet the needs of clients, staff, and business partners.
At HIGH-TECC, you’ll also discover ways to:
• Develop new strategies to attract and keep customers.
• Sell successfully against low-priced competition.
• Build a strategic long-term plan.
• Reduce your chances of failure.
• Boost your profits and your bottom line.
If you’ve ever thought about attending HIGH-TECC and wondered if it is really worth the time, effort, and money, I would suggest you talk with some of the agents who come year after year. These agents attend repeatedly because they understand the value of working “on” their agency, not just “in” it. They take the time to focus on the big picture, including where they want their agency to be in the future. HIGH-TECC enables you to get answers and solutions from both experts and other agents. It’s a platform where you can get “tried and true” answers to your real- world problems.
Some people have asked, “Why Vail?” The answer is simple: 1) It’s a great place to get away and focus on your business, and 2) Vail in the summertime is a wonderful place to vacation with your family, if you choose.
Again this year, we have a stellar group of presenters—a “dream team” if you will, that you’ll find informative, stimulating, and instructive. And since we value one-on-one interaction, we intentionally keep HIGH-TECC small in size. (Because of that, I encourage you to register early. We’ve even included incentives for you to do so—including a discount—just so it gets to the top of your “to do” list.)
It’s not too early to plan for your summer now. As we all know, July will be here before we know it so go to www.HighTecc2008.com and register now.
I look forward to seeing you at HIGH-TECC 2008!
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