September 2, 2008 by Steve.

Approximately 80 people gathered in Vail, Colo. in July to spend 2½ days exploring how the insurance industry can bridge the many gaps that stand in the way of continued success. I always return home from HIGH-TECC amazed and humbled.

I am amazed by the creativity, passion, and willingness to explore new ideas that is demonstrated by the people who attend. I’m also humbled by the knowledge and breadth of experience that is represented in such a unique group of people. I received the following from one attendee. It’s just one example of the creativity and open-mindedness I saw.

HIGH-TECC to-do list

I am looking forward to setting up my iGoogle and Facebook pages, using GoToMeetings, and uploading a Flip video to YouTube. Or, maybe I’ll use Silverlight for the HD and agree to work on my “Pillow Talk” blog. Hmmm, I wonder what actress to “walk onto” that page, as I contact Greenleaf with a Jott. I’m sure that name will get plenty of hits, but will West Bend approve?

I better actually accomplish some business before the week goes by! So, I will definitely iDictate, order DYMO Stamps, and follow up with Postful and FlyDoc to get certificates automatically rolling out. Now, if I could just stop Twirling and Twittering with my wiki…

To get all of this done before Friday, I may need to hit Provide Support to Get Satisfaction. Ahhh, maybe in a Second Life. Where did I put that Amazon Kindle?

— Jim Tuisl, “Satisfied HIGH-TECC customer”

That letter may seem a little weird—but every bolded word is a product, Web site, or service that we discussed during HIGH-TECC.

This year, I opened HIGH-TECC with a general session titled Communicate, Collaborate, Connect. It is my belief that the insurance industry as a whole needs to embrace new communication technologies that are already being used by younger generations. During the session, I highlighted several reasons for my belief and delved into specific technology and ways it is being used by others to create relationships in an electronic world.

I explored social networking sites such as Facebook and Twitter. I talked about how wikis can be used to facilitate conversation and collaboration. I ended the session by showing AVIVA insurance company’s Second Life Island. (Second Life is a 3-D virtual world created by its Residents.)

Agencies and companies need to explore and experiment with these types of communication options to determine how these technologies can and should be used to further customer interaction and enhance business.

The conversations ranged from “this seems really stupid” to “if college graduates are using these tools, we should learn how to use them—especially if we want to hire the younger generations.”

That’s what HIGH-TECC is all about: helping the industry explore what tools are on the horizon and how to use them to make your organization more effective. Make sure you don’t miss out next year. Mark your calendar now for HIGH-TECC 2009, July 19 to 22 in Vail, Colo.

Posted in Marketing, Events, Cool Tools, General, Agency Management Systems, Benefits Management Systems, Opinion | Print | No Comments »

August 18, 2008 by Steve.

International Risk Management Institute, Inc. (IRMI) has made access to the Glossary of Insurance and Risk Management Terms available on its public Web site, www.IRMI.com.

There is absolutely no cost to access definitions of the 3,000-plus insurance terms it contains. Previously, this resource was only available to those who purchased it.

In addition to definitions of more than 3,000 risk management and insurance terms, the IRMI Glossary translates 860 acronyms and abbreviations, making it one of the most comprehensive and up to date insurance and risk glossaries available.

The IRMI Glossary provides quick answers to questions involving unfamiliar terminology used in insurance policies, submissions, proposals, and risk management reports. It also cross-references to specific sections in IRMI for occasions when more information is needed on selected topics.

The risk and insurance community can contribute by suggesting improvements in existing definitions or suggesting new terms and definitions to include. If your definition is accepted, you will be listed in a special contributors section on IRMI.com, and this listing will include a valuable link to your Web site.

The index to the IRMI Glossary is also available to put on other Web sites in the risk and insurance community. This allows organizations to easily add a glossary feature for their Web site visitors to use, and also include more than 3,000 key terms on a Web site to assist with search engine rankings.

The IRMI Glossary is listed in the Free Resources section of www.IRMI.com on the left-hand side.

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July 18, 2008 by Steve.

Kurt Turner is an independent agent in Shelbyville, Ky. He noticed that the best part of company meetings is talking with other agents during breaks. So, he started an insurance community forum site called InsuranceGossip.com, where agents and others in the insurance business can exchange ideas, get marketing sales ideas and tips, and ask/answer questions.

The site is agent-focused and not currently designed for others in the industry. Anyone can browse the site and read the questions and answers. Once you register, you can post (or answer) comments or questions. Different categories have been created to focus discussions on certain topic areas. Access to the site is free and there is currently no advertising.

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June 5, 2008 by Steve.

Are your clients able to communicate with you any way they want—whether by phone, e-mail, Web, call center, or live access? Instant Messaging (IM) is an option that is becoming easier to implement. Understandably, agencies are often concerned about the practical aspects of IM. How will the conversation be documented? Is it worth the time?

One service worth considering is Provide Support (www.providesupport.com), a software and Web process that provides a “Live Chat” option on your site. You are given code that enables you to add a button on your site that a client can click to start a live chat with someone in your office. You select individuals who become part of a chat rotation. When someone clicks on the Web button, a box pops up on the computer of the next person in the rotation. That person is responsible for the instant message conversation.

The price depends on how many users you add. One user costs $99 annually, three users is $200 annually, and 10 operators is $400 annually. The software provides a transcript of each conversation after the call is finished, along with a management recap at night.

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May 16, 2008 by Steve.

An old-fashioned hard copy letter is still the most effective method for initiating a new relationship with a CEO, according to a new study completed by Gentle Rain Marketing. According to 82% of the executives surveyed, the one-page letter ranks number one among the top five methods for developing new relationships with senior-level decision makers. As an increasing number of businesses realize the importance of developing relationships with CEOs and other high-ranking decision makers, the question becomes, what’s the best way to get on their radar screen?

Senior level executives said that if the letter reflected an understanding of a specific key challenge they were facing, it would be read. But there’s a catch. Even if the letter got read, it’s unlikely the letter would motivate the executive to immediately agree to take a meeting. But, if the letter focused on an issue of real interest, and offered some additional information, the executives would be likely to take that next step and request a meeting. According to the report, the key to developing relationships with senior level decision makers is to orchestrate a series of small steps rather than trying to accomplish too much with a single communication.

Some other methods that work to build relationships with CEOs and other top decision makers include writing articles or books (62%). The more the books and articles provided practical ideas that the executives could use in solving real problems, the more this method was effective as a first step in building a relationship. Fifty-nine percent said that advertising was an effective method for building a relationship. Forty-four percent of the survey participants said that they initially developed a business relationship as a result of attending an event or seminar.

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May 12, 2008 by Steve.

Although the delivery of electronic documents is growing rapidly, agencies continue to send many standard letters. Flydoc.com is a Web-based service that allows you to streamline the process of sending printed letters.

To use the service, you simply install a new printer driver that you’ll use to “print” documents. You can print in black and white or color, on a single side or on both sides of the paper. You can choose from three standard double-window envelope sizes, but there’s only one paper option for your sheets: letter-size, 24 pound white.

When you select Print, the document is submitted through the Internet to FlyDoc’s service center. FlyDoc promises to print, stamp, address, and send your documents via first-class mail within 24 hours. The first page costs as little as $.36 per copy for black-and-white printing and $.48 for color; subsequent pages cost $.18 for black and white or $.30 for color. The largest envelope available can hold up to 70 pages.

One nice aspect of the service is that it does not require a minimum number of letters. Being able to pay for individual pieces means you can use the service to send customer invoices or the personalized letters you’ve created using the mail merge feature in your word processor.

Posted in Cool Tools, General, Benefits Management Systems, Agency Management Systems | Print | No Comments »

May 6, 2008 by Steve.

A new Web site created by Liberty Mutual is generating widespread acclaim for its ability to educate Generations X and Y about the value of renters insurance. YouCovered.com is a new online experience that has already received several industry awards including a “Best in Class” Interactive Media Award (IMA) and “Site of the Week” from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 MITX (Massachusetts Innovation & Technology Exchange) Awards.

Since Generations X and Y prefer to “construct” knowledge through experience, view graphics rather than read text, and tend to be visual and kinesthetic learners, this site approaches education through play. A month after launch, approximately 40% of all visitors are entering the quote process.

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May 2, 2008 by Steve.

Apple recently announced plans to enable the iPhone to support the Microsoft Exchange Web e-mail client and to provide new features that have been demanded most by business users. Apple CEO Steve Jobs and senior executives provided more details about the company’s plans to open the iPhone SDK (Software Development Kit) by June to support the development of enterprise-grade applications. Version 2.0 of the iPhone software, due to be released in June, will provide native support for push e-mail; push calendar; push contacts; global address list; support for Cisco IPsec Virtual Private Network, certificates and identities; the WPA2/802.1x security standard; enforced security policies; mass device configuration; and remote wipe.

In addition, the iPhone will gain “native” support for Microsoft Exchange by licensing the Microsoft ActiveSync protocol. This will allow the iPhone to work directly, through firewalls, with the Exchange server. All Exchange features will integrate into the iPhone’s native mail, calendar, and contact applications.

With these enhancements, the iPhone will become a popular choice for agency staff, especially younger producers. Agency IT departments should take the lead and integrate the iPhone into the overall communication framework.

Posted in Cool Tools, General, Agency Management Systems | Print | 2 Comments »