http://blog.steveanderson.com/2008/12/23/find-your-blue-oceans/ Increasing agency productivity and profits with technology. Wed, 08 Feb 2012 17:55:53 +0000 http://wordpress.org/?v=2.2.1 http://blog.steveanderson.com/2008/12/23/find-your-blue-oceans/#comment-611 swiftrate Wed, 24 Dec 2008 14:56:32 +0000 http://blog.steveanderson.com/2008/12/23/find-your-blue-oceans/#comment-611 That was an amazing post. People were pounding us with "blue ocean" strategies this year. We could sell mortgages, sell prepaid-legal, financial planning etc... The problem with these strategies are they were actually "red ocean" strategies we know nothing about. People out there obviously feel insurance agents are open to new revenue streams and are capitalizing on it. We just dont like to dilute our branding. I figure you can either be known as the insurance guy or you can be known as the walmart.... either is fine I guess. Perhaps like Cirque du Soleil we can do what we love in a different arena ?? hmmmm. That was an amazing post. People were pounding us with “blue ocean” strategies this year. We could sell mortgages, sell prepaid-legal, financial planning etc… The problem with these strategies are they were actually “red ocean” strategies we know nothing about. People out there obviously feel insurance agents are open to new revenue streams and are capitalizing on it. We just dont like to dilute our branding. I figure you can either be known as the insurance guy or you can be known as the walmart…. either is fine I guess. Perhaps like Cirque du Soleil we can do what we love in a different arena ?? hmmmm.

]]>