Cell phones aren’t just used for talking anymore. In a survey conducted by Amplitude Research, buyers of new cell phones look at video capability (33%), music (34%), Internet access (61%), e-mail capabilities (63%), camera (67%), and text messaging (73%) as the most important features. For driving in the car, 62% said they would use Bluetooth, while 51% would use the hands-free microphones.
Forty-one percent said they send or check e-mails one to five times per day, while 28% said they do not use their cell phones for e-mail. Thirty percent said they use their cell phones for banking transactions. As these trends continue, agencies will want to learn how to communicate with their clients in multiple ways.
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