As increasing numbers of people use the Internet to find information, savvy producers or staff members should begin creating an online presence. You may need a personal Web site or blog (which can function like a Web site), especially if you will be job hunting anytime soon.

Many recent articles say that, increasingly, job recruiters are placing a heavy emphasis on applicants’ online presence. “Online presence” means how active one is on the Web, including personal Web sites, blogs, published articles, etc. A personal Web site can also be a great way to introduce yourself to potential clients. Writing about risk management issues and the solutions you have created will help you stand out in the crowd of other agents.

If searching for your full name online comes up with nothing, consider buying a FirstNameLastName.com domain. You can create a simple Web site on the domain by publishing copy that explains who you are and what you do—basically a résumé site. Start a blog on that domain or establish a free hosted one on services like [1] WordPress.com and link to it. There’s literally nothing to lose except a few dollars for the domain and hosting. Having a Web site gives you the added benefit of being able to link to your site when commenting on other blogs. This is another great way to gain exposure.