A new Web site created by Liberty Mutual is generating widespread acclaim for its ability to educate Generations X and Y about the value of renters insurance. [1] YouCovered.com is a new online experience that has already received several industry awards including a “Best in Class” Interactive Media Award (IMA) and “Site of the Week” from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 MITX (Massachusetts Innovation & Technology Exchange) Awards.

Since Generations X and Y prefer to “construct” knowledge through experience, view graphics rather than read text, and tend to be visual and kinesthetic learners, this site approaches education through play. A month after launch, approximately 40% of all visitors are entering the quote process.