You are currently browsing the Steve Anderson’s Agency Confidential weblog archives for the day May 6, 2008.
May 6, 2008 by Steve.
A new Web site created by Liberty Mutual is generating widespread acclaim for its ability to educate Generations X and Y about the value of renters insurance. YouCovered.com is a new online experience that has already received several industry awards including a “Best in Class” Interactive Media Award (IMA) and “Site of the Week” from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 MITX (Massachusetts Innovation & Technology Exchange) Awards.
Since Generations X and Y prefer to “construct” knowledge through experience, view graphics rather than read text, and tend to be visual and kinesthetic learners, this site approaches education through play. A month after launch, approximately 40% of all visitors are entering the quote process.
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